Direct Marketing 40 under 40 – Angel Morales

An IndyLatino has been named as one of Direct Marketing’s 40 under 40  in 2012.  Read about Angel Morales and Smarter Remarketer.

 

Angel Morales – Direct Marketing Co-founder and Chief Innovation Officer

November 1, 2012

News Release

INDIANAPOLIS – Smarter Remarketer is pleased to announce today that Co-founder and Chief Innovation Officer Angel Morales has been named one of Direct Marketing News’ 2012 40 Under 40 recipients. This award is given to young stars across the marketing industry who have helped to launch initiatives which significantly grow their company and influence the industry.

“It’s an honor to be included in a group of such elite of marketing experts,” said Morales. “In truth, my inclusion is a bi-product of working for amazing vendors/partners on my journey to cross the ‘data chasm’ and bring truly automated marketing and intelligence to retail. Every step along the way was a lesson.”

Direct Marketing News specifically chose individuals whose work helped guide marketers in areas such as integrating digital and social within their direct marketing initiatives, using big data to inform marketing decisions and building customer loyalty.

“The success stories of the 2012 Direct Marketing News 40 Under 40 winners are truly inspiring,” said Direct Marketing News Editor-in-Chief Ginger Conlon. “It’s our honor to showcase the accomplishments of such a talented group of marketers.”

With nearly a decade and a half of thought leadership in multichannel retail marketing strategy, Morales drives Smarter Remarketer’s continued innovation. “The opportunity has always been clear,” Morales shares. “If you can understand the customer, their value to your brand and their experiences in your sales and marketing channels, you can respond, often times in a fully automated fashion. It’s why we started Smarter Remarketer.”

Morales is referencing Smarter Remarketer’s marketing automation and intelligence engine which makes it easy to engage customers with timely, relevant messages and offers, driving an incremental online revenue lift of up to 20 percent. Sophisticated machine learning unites data from multiple sources and makes it immediately actionable, allowing retailers to tune messages that result in higher conversions and increased customer lifetime value.

“While Smarter Remarketer’s technology was thrilling to build, it’s even more exciting to see companies like Finish Line, Sky Mall and Just Fab using our engine to power messaging through their existing email service providers, display ad partners and on their websites.”

About Smarter Remarketer
Smarter Remarketer provides a Software-as-a-Service (SaaS) platform of automated and data-driven campaign management applications which give multi-channel retailers the power to remarket to website visitors through personalized messaging. Leveraging powerful behavioral, transactional and demographic data combined with sophisticated machine learning, Smarter Remarketer helps retailers engage and reengage visitors through more targeted cross-channel messaging via email and other media. The value provided to retailers is focused on driving incremental revenue and return on customer and marketing spend optimization. This allows them to sell more products and attract and retain more customers, more frequently, at a lower over-all cost. Smarter Remarketer powers marketing automation and analysis for top 1,000 online retailers.

About Direct Marketing News

The Direct Marketing News franchise today includes the print edition of Direct Marketing News, serving a BPA-audited circulation of 45,000 qualified recipients, along with this website, www.dmews.com,a digital edition and app, four e-mail newsletters, and numerous lead generation opportunities. These online editions collectively reach hundreds of thousands of readers per month. Over the years, Direct Marketing News has been highly successful in creating print and online media products that reflect the trends and new technologies in marketing. The Direct Marketing News team of professional journalists, as well as contributions from key industry professionals, is uniquely suited to provide comprehensive coverage of the convergence of direct, database, and online marketing disciplines.

Source: Smarter Remarketer

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